We Are Growth Laboratory
We love to fix what's broken! CRMs, funnels, integrations, AI agents.... if it touches your revenue, we've probably built it.
Whether you're a founder building your first funnel or a sales team that's outgrown its CRM, we're ready to help you grow.
Growth Laboratory started with a simple frustration. Companies were paying for powerful CRMs and getting spreadsheets with a login. We built a practice around fixing that, from Parker, Colorado, for teams across the US.
We sit in a rare spot. We've implemented CRMs for clients as the agency, and we've lived inside them as the in-house team. That means we build systems your marketers and salespeople can actually run on a Tuesday afternoon.
From marine and manufacturing to consumer brands and professional services, the chances are we've already seen your version of the mess.
What We DoYears of Experience
Agency and in-house. We've learned a lot in that time and put every lesson to work for our clients.
CRMs Audited & Built
HubSpot, Salesforce and everything in between. We've seen the good, the bad and the duplicate records.
Partnerships
HubSpot Platinum, Salesforce Summit, Microsoft, AWS, Google and more. So we recommend what actually fits.
Sides of the Table
Implementor and operator. We know exactly where the handoff between them breaks.
Point of Contact
You work directly with the people building your system.
To Find What's Broken
Our Damage Report is free. See what's broken before you spend a dollar. Let's find yours....
“Before working with The Growth Laboratory, our CRM was a complete black hole. Nobody touched it because I think we were all scared of it! They streamlined our processes to match how our sales team actually works, and now it’s our primary channel for growth.”
Making Revenue Make Sense, Since Day One
Growth Laboratory is co-founded by Ashton Dunworth and Brad Reid. Ashton started out as a journalist, and that training still shows up in every audit. Ask good questions, follow the data, tell the truth about what you find.
From FASTer Way to Fat Loss and Newcoast Insurance to MarineMax and Molson Coors, where she built a cross-channel marketing team around short-form video and content, Ashton has spent 15 years running the systems behind real revenue. She came into Growth Lab as its Fractional CMO, then bought in as co-founder. Today Growth Lab brings that experience to growing teams through CRM builds, migrations, AI agents and hands-on marketing leadership. Clear process, plain English and support that sticks around after launch.
How We Started- FoundationJournalism & CommunicationsFlorida State University and FAMU
- 2018 to 2023FASTer Way to Fat Loss & Peloton Group Marketing AgencyMarketing Manager. HubSpot email, workflows and customer journeys
- 2023 to 2025Newcoast Insurance & Financial ServicesMarketing Project Manager. CRM and email in a regulated industry
- 2023 to 2025MarineMaxCRM Lead. Lifecycle email and lead nurturing across buyer segments
- 2024 to PresentMolson CoorsCRM Marketing Project Manager. Built a cross-channel marketing team
- Agency + Consulting538 CRM instancesHubSpot, Salesforce, Mailchimp, Klaviyo
- TodayCo-Founder, Growth LaboratoryStarted as Fractional CMO · Parker, Colorado
We work with teams coast to coast over video, shared dashboards and good old-fashioned phone calls.
Book a CallMission
Our mission is to be the marketer and CRM operator every growing company needs but rarely has. We build, fix and run the systems behind revenue, tailored to each client, so nothing slips and everyone knows exactly what's working.
Vision
We see a world where every business, big or small, gets to use its CRM the way it was meant to be used. Clean data, honest reporting and AI that does real work. With the right guidance, any team can put its brand on the map.
Our Values
Integrity
We tell you what's actually broken, even when it's awkward. What we say and do should always be in your best interest.
Authenticity
Honest, transparent and accountable. Plain English, fair scopes and real work you can see.
Responsibility
Your data, your customers and your budget are in our hands. We treat them that way, every single time.
Innovation
We test new tools and AI first so you don't have to. We dare to do things differently when different works better.
Teamwork
We work right alongside your sales, marketing and service teams. Better systems come from close relationships and respect.
Enrichment
We document everything and teach as we go. When we leave a system, your team is stronger than when we found it.
Join Us
Thinking about working with Growth Laboratory? We partner with sharp freelancers, agencies and operators who care about clean systems as much as we do.
Most agencies try to upsell you on enterprise tools you don’t need. Ashton and the team took a look at our setup, showed us where we were overpaying, and consolidated our tech stack down to what actually generates revenue. They saved us money on software while making us more efficient.