Your CRM Needs Damage Control.

A real diagnosis, not a generic checklist. Built from 15 years of CRM work on both sides of the table. Five minutes. No call, no pitch deck, no guy named Chad "circling back."

Show Me Where It's Broken — $17

★ instant delivery · money-back guarantee

How This Started

Ashton Dunworth

Founder, Growth Laboratory

I've spent 15 years inside CRMs. In-house at MarineMax, where a broken automation meant a real salesperson missed a real commission check, not just a bad slide in a QBR. Agency-side, watching companies pay five figures a year for platforms running at maybe 30% of what they paid for.

Same five problems, every single time. Doesn't matter the industry. Doesn't matter the tool. Lead routing nobody's checked since the person who built it left the company. Automations "finished" in 2023 and never touched since. A CRM and an email platform that stopped syncing eighteen months ago, silently, the way these things always break.

I got tired of consultants who make you sit through a 45-minute call before they'll tell you which of those five is costing you the most. You already know something's off. You don't need a call to confirm it. You need someone to actually say it.

Outside of CRMs, I'm a mom of three — 7, 4, and 10, so yes, I'm in the thick of it — and most weekends I'm on a trail with my horse Apollo, currently training toward Mt. Falcon and the next 14er after that. Apollo doesn't care that I had a long week. Show up, do the work, or he knows. Your CRM works the same way. It doesn't wait for a slow quarter to get fixed on its own. I'd rather you spend your Saturday with your family than untangling automations that were "finished" three years ago — so let's just fix it.

What You Get

A 4-section report, built the same day you request it.

01

Where You're Bleeding Out

The specific spots your CRM is quietly losing you money. Not vague. Specific.

02

Fix This First

Three things, ranked. Not a forty-item to-do list nobody will ever finish.

03

DIY It or Call Someone

The honest line between "an afternoon fix" and "you will absolutely make this worse."

04

Your Next 90 Days

A real plan. Ends with a fork: go it alone, or bring in Growth Lab.

Who This Is For

You're running HubSpot, Salesforce, or some combination that makes you wince when you explain it out loud
Your lead routing was built once, years ago, by someone who no longer works there
You have a suspicion, deep down, that your tools stopped talking to each other a while back
You want the truth before you spend another dollar on "strategy"

Proof

118

Sales locations unified onto one custom RevOps stack, built for MarineMax

38

CRM instances audited over 10 years — Salesforce, HubSpot, and everything stitched between

$2.12M+

Revenue generated from RevOps work — added sales-lead pipelines and campaign builds, including for Molson Coors' Novelty division

15

Years inside CRMs — in-house at MarineMax and agency-side, so I've seen both sides of the table

5

Recurring problems that show up in almost every CRM I've audited, regardless of industry or platform

Not Ready Yet?

Want To Be a CRM Detective Too?

Real audit findings from the field, straight to your inbox — no pitch, just the stuff I actually find. Let's connect.

One email. Unsubscribe anytime.

You're in — welcome to the detective squad.

FAQ

Is this some AI slop tool?

No. It's built on the exact framework I use on paid engagements. The intake feeds a real methodology, not a prompt someone wrote in an afternoon.

I don't even have a real CRM yet. Is this still for me?

Yes. Section 1 tells you what to build first so you don't waste six months automating the wrong thing.

What happens after I get my Damage Report?

You use it. That's it. If you decide you want it built for you, that's a separate conversation, on your timeline, not a string attached to the $17.

Find out what's actually broken.

$17. Five minutes. The same audit framework used on paid engagements, just compressed.

Show Me Where It's Broken — $17

★ instant delivery · money-back guarantee