I've spent 15 years inside CRMs. In-house at MarineMax, where a broken automation meant a real salesperson missed a real commission check, not just a bad slide in a QBR. Agency-side, watching companies pay five figures a year for platforms running at maybe 30% of what they paid for.
Same three leaks, every single time. Doesn't matter the industry. Doesn't matter the tool. Lead routing nobody's checked since the person who built it left the company. Automations that were "finished" in 2023 and haven't been touched since. A CRM and an email platform that stopped syncing eighteen months ago, silently, the way these things always break.
I got tired of consultants who make you sit through a 45-minute call before they'll tell you which of those is bleeding you the worst. You already know something's off. You don't need a call to confirm it. You need someone to actually say it.
That's exactly why Growth Laboratory exists. Strategy and hands-on execution in one place, not a slide deck, not a consultant who disappears after the pitch. Your CRM doesn't wait for a slower quarter to fix itself. So let's just fix it.