Hi, I'm Ashton

Yep. My name has a funny way of sending people a guy before they meet me. Emails roll in for "Mr. Dunworth." Intros go out to "him." Then the video call starts and there I am. Online, I'm apparently a dude named Ashton. In real life, I'm a woman with horse hair on her sweater and a strong opinion about your lead routing. Both versions will fix your CRM.

I grew up in the barn and competed in hunter jumper at the junior Olympic level. Horses teach you fast. Show up every day. Do the boring stuff right. Pay attention to the small signs before they turn into big problems. A CRM works the exact same way. Skip the daily care and things get messy. Put the work in and it carries you over every fence.

I trained as a journalist, which is a fancy way of saying I ask a lot of questions and I read the fine print. Then I spent 15 years inside CRMs and marketing teams. FASTer Way to Fat Loss, Peloton Group Marketing Agency, Newcoast Insurance, MarineMax and Molson Coors, plus a long list of clients in between. 538 CRMs later, I have seen things. Some of them still keep me up at night.

I kept walking into companies paying for a powerful CRM that nobody touched. Or one that was set up by someone who left three years ago. Or no CRM at all, just a spreadsheet and good intentions. I knew how to fix it. So I started fixing it.

I came into Growth Lab as its Fractional CMO. For years I poured everything into other people's companies and was always a little scared to do the same for myself. Buying in was me finally betting on me.

Brad Reid and I run it together. Mark Anthony and Katlin George are our developers, and Abigail Waters handles business development. Small on purpose. You will know every single person working on your system.

Start with how your team actually works, then pick the tool. CRMs start around $30 a month. The right one for you might be the cheap one. I will happily tell you that, even though it means a smaller invoice.